The Positioning Playbook.
A short, sharp guide to becoming the obvious choice in your market. No padding, no generic frameworks - just the questions most businesses never ask, and one ten-minute test for your own website.
What's inside:
The three questions every memorable brand answers
Before they write a single word of copy — these three questions determine everything. Most brands never ask them deliberately.
Why most "unique value props" are actually interchangeable
The test you can run in 10 minutes to find out if your value prop would survive contact with a prospect who's already seen three competitors.
How to find your actual competitive angle
It's not what you do. It's not even how you do it. It's the specific result you produce that your competitors cannot claim — and how to prove it.
The positioning statement template that holds up in the room
Not the one from the 1985 marketing textbook. The one that survives first contact with a skeptical prospect who's already seen your competitor's pitch.
Why most brand " differentiation" is actually just adjectives
"Innovative. Disruptive. Next-generation." These words mean nothing. Here's the test that separates real differentiation from corporate bingo.
The two questions that expose feature-based positioning
Any competitor can match your feature. The two questions that force you toward outcome-based positioning — the kind that gives prospects a reason to choose you before they've finished comparing.
Free PDF Download
Instant delivery · No spam · Unsubscribe anytime
No spam. Unsubscribe anytime. Your data isn't shared with anyone - not even the people who ask.
What happens after you download:
- ▶ You'll receive the PDF immediately
- ▶ You'll be added to the Diaboliq newsletter (monthly, max)
- ▶ Unsubscribe in one click, anytime
Straight up
No fake testimonials on this page. The guide is new, and inventing quotes from "Founder, B2B SaaS company" is exactly the kind of thing that makes you distrust everyone else's site.
What I can show you instead: the production systems listed on the front page - a clinical assessment platform, national org websites, working AI automation. Judge the thinking by the shipped work.
If you read it and it's not useful, unsubscribe and you've lost nothing. If it is useful, that's the best possible preview of how Diaboliq projects run.